Overdrive Interactive, a Boston-based full service search engine marketing and online media agency specializing in lead generation, brand building and customer acquisition, announced today that they received three New England Direct Marketing Association (NEDMA) 2007 Awards for Creative Excellence.

The following submissions were honored in various categories:
•Symmetricom Next Generation Timing and Synchronization products won Gold in the electronic category for other interactive campaigns
•LoJack Online Media banner won Bronze in the electronic category for consumer online banners
•True Advantage Clutter Buster won Bronze in the direct mail category for B-to-B lead generation

“We are delighted to be recognized with several prestigious NEDMA Awards. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services.

The NEDMA Awards is a results-oriented competition based on excellence of the marketing solution, recognizing creative and strategic achievements. The awards honor direct marketing excellence in categories that include print, direct mail, broadcast, catalog, electronic, other media, technique, integrated media and direct mail on a shoestring. The winners of the 26th Annual NEDMA Awards for Creative Excellence were announced before a crowd of over 500 at a ceremony last month in Boston, Massachusetts. For more information, visit: http://www.nedma.com.

About Overdrive Interactive
Boston-based Overdrive Interactive (http://www.OverdriveInteractive.com) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies.