In performance-based lead buys, we like to is ferret out all the cost-per-action, cost-per-sale, and cost-per-lead deals we can and include them in the mix. The list of networks, Web 2.0 businesses, and individual sites offering cost-per-lead or cost-per-action deals grows daily. Often, this includes some of the most premium sites on the Web.
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Archive for August, 2007
Performance Media Planning and Buying, Part 1: Paying for Leads and Actions
Tuesday, August 21st, 2007 by Harry GoldNight Out Bowling at King’s!
Monday, August 13th, 2007 by adminWe were supposed to have our company picnic this day but it got rained out. That didn’t stop us from going out and having a good time together. King’s is the place to go – bowling, air hockey, pool, arcade games…we stayed for hours!
Group shot – CHEERS!!
Tim, Harry, Bianca and Dan
Girls just wanna have fun!
Things started to get a little silly when Meryl and Michael broke out some hilarious faces.
Dan and Helidon – say cheese!
John, Meryl, Michael, Meghan and Ty
BIMA Harbor Cruise Event
Wednesday, August 8th, 2007 by adminMembers of Overdrive attended the 5th Annual BIMA Harbor Cruise on the Spirit of Boston. This sold out event was a great way to network with other members and enjoy an evening filled with great food (chocolate fountain included!!), cold drinks and fun.
Ty and Bianca ready to set sail!
Harry, Bianca and Michael
Meghan and Ty enjoying a beautiful Boston sunset.
Barb, Laura and Bianca taking a short break from dancing.
