2008 August | Overdrive eMarketing Blog: Social Media Marketing

Archive for August, 2008

The Facebook Movie

Friday, August 29th, 2008 by Bianca Garcia

Coming Soon: The Facebook Movie*

Yes, you read that right. There will be a movie about the history of Facebook, and it’s going to be directed by Aaron Sorkin (some of his works include The West Wing, A Few Good Men, Charlie Wilson’s War). And of course, there is already an official Facebook Group about it.

I guess given Facebook’s popularity, there will be no dearth in audiences who would want to see this movie and learn even more about Facebook. But I’m not entirely sure what’s going to be featured in the movie – will it show Mark Zuckerberg (or an actor playing him) brainstorming in his Harvard dorm? Will it show the millions of people using Facebook and how obsessed we truly are? Will it show how users find out about their friends’ relationship statuses and parties trough Facebook, thereby decreasing the need for email, phone calls and evites? Or how about brands and corporations creating Pages left and right? And more importantly (at least for me) will the movie show the success of (and criticisms for) the Facebook advertising platform?

I myself will probably watch the Facebook Movie, and I’m actually already a member of the Group… Something to note: Aaron Sorkin admitted that he is VERY new to Facebook and doesn’t know anything about it – which may explain why he created a Group, and not a Page… Well, paging Mr. Sorkin, the producers, and the marketing people for this upcoming movie – drop Overdrive a line. We offer fantastic social media services and could give you success stories, insights, and more

What do you think about the upcoming movie? And when will The Google Movie get produced??

See some more news and views about the Facebook Movie from MarketingVOX, Internet News, Mashable, MediaBistro. And expect more news and views all over the Net in the coming days!

*Title not finalized yet.

Posted in Facebook, Industry, Social Media | No Comments »

Going Local

Tuesday, August 26th, 2008 by Bianca Garcia

We’ve all heard of localvores, people who are committed to eating locally-produced food. And now more and more consumers have started putting stronger effort into buying locally-produced items. How does this trend translate for us online marketers? Well, how about focusing on locally-produced ads? Or buying more local-specific media?

A study by the Online Publishers Association states that local online media offer significant ad advantage (see Marketing Charts article). Apparently, consumers are more likely to trust and be persuaded by ads found on local newspapers, magazines, and TV sites. According to the article, “the new OPA report looks at consumers who get local information from online city guides, classifieds, magazines, newspapers, portals, television sites, user review sites, or yellow pages.” It also took note of the fact that local sites attract higher concentrations of influencers.

This is not surprising at all, and from personal experience, we do seem to be more inclined to click on interesting offerings that are happening locally… Let’s put it this way: let’s say you’re an events marketing company advertising a food tasting event in Boston. Which ad you think is more likely to get clicked on – an ad on the Yelp.com Boston Restaurants section, or a Run of Site ad on MSN.com? Granted, the Yelp ad will have tighter, more focused targeting, but isn’t that precisely the point of local advertising?

Whether it’s display, video, rich media ads, or search ads, local advertising should have a place in every online marketer’s plan. So let’s jump on this localvore phenomenon and think about supporting not just local food and local items, but also local media.

So hello, Boston.com.

Posted in Online Media, POV, Paid Search | No Comments »