On March 30th, 2009, Harry Gold of Overdrive Interactive participated in a podcast hosted by the American Marketing Association. This podcast titled “Cracking the Social Media Marketing Code” was an opportunity for Harry to discuss Overdrive’s dynamic social media approach to social media marketing with host David Kinard. “The more that you get people to express themselves, the more content you push out there”, stated Harry Gold. To listen to this MarketingPower podcast and others from the AMA, visit the MarketingPower website.
Archive for March, 2009
According to eMarketer, $13.5 billion was spent on search engine marketing in 2008 alone. The majority of this spending was on paid search (88%) and engine optimization (11%). Click on image below to see full statistics.
The paid search/SEO ratio will be changing in the next four years, with search engine optimization flourishing.