Social Media

Social Media Spend Forecast

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In the US Interactive Marketing Forecast, Forrester Research has provided the following graph to represent projected social media spend for 2009 to 2014. The graph represents an increase from $295 million to $1,860 million in media spend for integrated campaigns on social networks. Also represented is an increase of $832 million on agency fees for…

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Social Media

The Conversationalists

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Recently released data from Forrester Research has coined the term “The Conversationalists” for people that post a status update on a social networking or microblogging website at least once a week. The Forrester data was analyzed and published in this article from ReadWriteWeb. So, who are the Conversationalists? More than half of The Conversationalists are…

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Media

Boomers Ready for Digital Convergence

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According to a report, “Boomer Demographics and Media Usage,” baby boomers are adaptable to new technologies and ready for digital convergence in their homes. Though boomers are aging, they dominate the US population online, making up 36% of the online population and one-third of Web traffic on an average day. The number of boomers who…

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Technology

Mothers Use Tech Tools to Stay Connected to Families

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Moms turn to technology to keep their families closely linked, according to a study from BabyCenter. Four in 10 moms were most interested in technology that could help them be a better mother and were more likely than their Generation X counterparts to turn to technology. Thirty-three percent of Millennial moms believe that technology has…

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Mobile

Potholes in Boston? There’s an App for That.

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The City of Boston recently released a new iPhone application, “Citizens Connect” (iTunes link), that allows residents to report issues about the physical state of the city. The app is part of a bigger initiative to foster “Citizen-to-City” communications; all reports generated through the application are linked into Boston’s Constituent Relationship Management System. The free…

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