Social Media

Social Media Spend Forecast

By

In the US Interactive Marketing Forecast, Forrester Research has provided the following graph to represent projected social media spend for 2009 to 2014. The graph represents an increase from $295 million to $1,860 million in media spend for integrated campaigns on social networks. Also represented is an increase of $832 million on agency fees for…

Read the full article

Social Media

The Conversationalists

By

Recently released data from Forrester Research has coined the term “The Conversationalists” for people that post a status update on a social networking or microblogging website at least once a week. The Forrester data was analyzed and published in this article from ReadWriteWeb. So, who are the Conversationalists? More than half of The Conversationalists are…

Read the full article

Media

Boomers Ready for Digital Convergence

By

According to a report, “Boomer Demographics and Media Usage,” baby boomers are adaptable to new technologies and ready for digital convergence in their homes. Though boomers are aging, they dominate the US population online, making up 36% of the online population and one-third of Web traffic on an average day. The number of boomers who…

Read the full article

Mobile

Potholes in Boston? There’s an App for That.

By

The City of Boston recently released a new iPhone application, “Citizens Connect” (iTunes link), that allows residents to report issues about the physical state of the city. The app is part of a bigger initiative to foster “Citizen-to-City” communications; all reports generated through the application are linked into Boston’s Constituent Relationship Management System. The free…

Read the full article