Archive for March, 2011

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Coming Soon: Facebook Studio.

Thursday, March 31st, 2011 by admin

Next month Facebook Studio, an upgraded platform for ad creation on Facebook will make its debut. The goal of Facebook Studio is to promote the concept of social advertising.  With this platform, Facebook hopes to make advertising more social by allowing top advertisers to share, “like” and comment on ads in an online catalog.  Jennifer Kattula, Facebook’s agency marketing manager was quoted by Financial Times saying,

An image of the Facebook Talk Bubble

“One of the biggest challenges that people talk to us about is that Facebook is not a place to be creative because the ad unit size is so small, and there’s no sight, sound and motion. The idea is that social is creative. It’s more than just ads.”

Zoning in on the word-of-mouth power of Facebook, Facebook Studio will highlight those who excel at designing clever and creative ad campaigns.  One UK ad agency that was able to test this interactive ad forum, discussed a wall post done by Oreo. Oreo, who posted the question on their wall, “What’s your favorite part of an Oreo – the cookie or the creme?” received just short of 10,000 responses and all of those comments were then spread to their friends’ news feeds.  In Facebook Studio, ad agencies have the ability to discuss the success of posts such as these.

Overall, with Facebook Studio, Facebook hopes advertisers will gain respect for their ad platform and move away from simply being a “numbers game.”  The social networking site is also hopeful that this will lead to a greater appreciation of Facebook brand ‘fans’ and how to reach them.

A social space to discuss social ads? Do you think this will be a Facebook success or failure?

A glass window that has Facebook embossed on it

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Posted in Advertising, Social Media | No Comments »

Where Do Your Leads Come From? Attribution Models Paint a Clearer Picture for Online Marketers

Thursday, March 31st, 2011 by mbazillion

Virgin Atlantic and Del Monte recently announced major changes in how they measure online media – from search to social to display. Last-click to conversion is not the end all and marketers are looking across channels for answers. Traditional metrics for online media are meaningless without looking at the big picture, which should include attribution modeling.

To say that an ad that has not shown a conversion from last-click is a waste of media dollars is like saying billboards are useless and should be abandoned as a media entirely. Billboards and banners are just touch points along the way in a long branded journey.

Attribution Modeling - From Awareness to Conversion

There are multitudes of resources to sort out how channels like banners, search, email, and even social media contribute to conversions. Virgin Atlantic is working with TagMan, a company that provides smart container tags that house all conversion pixels and measure online activity across channels, in real time. TagMan aims to be instrumental in attributing credit to the best-click, rather than last click. Travel is a perfect example of an industry that desperately needs attribution modeling. (more…)

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Posted in Advertising, Analytics, Brand Awareness, E-commerce, Email Marketing, Internet Stats, Lead Generation, Marketing Trends, Online Media, Paid Search, Search Engine Marketing, Search Engine Marketing (SEM), Social Media, online marketing | No Comments »

How To Convert Your Personal Facebook Profile Into a Business Page

Thursday, March 31st, 2011 by admin

For many users, Facebook has transformed into more of a business platform rather than a site used for their personal lives. For this reason, the social networking site now offers a new capability where users can convert their personal profiles into business pages.

Since the transition in fan pages on March 10, Facebook made these look virtually identical to profiles, thus suggesting this capability was soon on its way.

Although somewhat of a silent announcement from Facebook, their help center now offers users a very easy guide to follow in how to make this change. Upon visiting the site to change a profile, users will see this screen:

Once users decide which type of page they are going to convert to, their profile picture will be carried over along with all of their friends; during this transition all friends will automatically become fans of the business page.

Having this ability to permanently convert a profile to a business page would seem ideal to users interesting in maintaining a professional presence within the social network. Additionally, many page administrators or consultants may prefer this adjustment if their sole use of Facebook is business-related.

For all users who do make the switch, any content within a profile will be lost unless it was previously saved in an external location. Those considering this change should first save down all of the information they have saved on their personal profiles prior to confirming this transition.

Offering users this ability to convert personal profiles into a business page can make independent business professionals’ lives a lot easier in social media – especially when establishing their presence. This transition skips a step for that user, and already lays down the foundation for their Facebook business page as previous friends immediately become fans.

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Posted in Facebook, Social Media | No Comments »

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