Archive for June, 2011

How To Clean Up Your Facebook Profile

Thursday, June 30th, 2011 by admin

In an earlier post on cleaning up your Twitter account, we walked through the quick and easy steps to remove unwanted applications that have access to your account. With Facebook, similar actions apply. As with Twitter, several third-party applications may have a certain form of access to your account that you are unaware of. With a few simple steps, your Facebook profile will be on its way to safe – and secure – greatness once again.

From your home screen, click to the top right “Account” tab where you will find a drop down list of options. Begin by clicking on “Privacy Settings”:

On the next screen, scroll to the bottom where you will find “Apps and Websites” and click on the link to “Edit your settings”:

When coming to the next screen, click on the “Edit Settings” button that appears next to the list of apps you currently have linked to your Facebook account:

When coming to the next screen, you will notice there is a list of each individual application with the option to “Edit Settings”. After clicking on this link, you will see the access that is given to each one. Upon viewing these settings, you can then go in and remove certain settings that you would prefer that application would not have.

Keep in mind that many of these applications may be showing access such as “post status messages, notes, photos and videos to  my Wall” – a capability many may prefer not to allow an application to have.

Once you remove this access, that setting will no longer appear under that application. In the event that you would like to have the application removed altogether, you can do so by clicking the “Remove app” link to the right of the application name.

After you have completed these steps, you have successfully cleaned up your Facebook profile! Until the next time you allow access to third-party applications, your Facebook page is ready for all of your future status updates.

Google Analytics Gets Social

Thursday, June 30th, 2011 by admin

Google is stepping up their social game in more ways than just Google+, Google has announced that you will now be able to track social interaction with your website through Google Analytics.  This new feature will allow users to track the impact of tweets, likes, LinkedIn shares and of course, +1s.

Image of Google Dashboard for Google Social Analtyics

The social engagement reporting can be found in the Visitor section of Google Analytics (Visitors > Social > Engagement).  This report illustrates site behavior changes for visits based on social sharing actions.  With this report you are able to tell whether visitors behave differently based on whether or not they “share” something on the site.  Google +1 data is automatically found in this section, but other share buttons must be added through coding.

Social Engagement Report

The next report, the social actions report exemplifies the number of social actions preformed on the site.  This data helps to highlight which social button is the greatest value to your website.

Social Actions Report Google Ananlytics

Social Actions Report

Social Action Report Google Anaytlics

The last addition and perhaps the most useful report is the social pages report.   This data reveals which pages are producing the highest number of social actions on your website.  This data allows you to leverage what your users find worth sharing on your site.

Social Pages Report Google Analytics

Social Pages Report

Social Pages Report Google Analytics

Not only have these supplementary reports surfaced in Google Analytics but Google has additionally announced a new social interaction tracking code for social tracking only.  These dynamic tracking variables are inserted into the code of a page to track where the user came from, which pages they viewed and if they took any actions.  The new syntax is as follows:

  1. Network: Name of the social network (google, facebook, twitter, digg, etc)
  2. SocialAction: Type of action (like, tweet, send, stumble)
  3. opt_target: Subject of the action being taken. Optional, defaults to the URL being shared (document.location.href). Can be manually set to anything: a different URL (if they’re sharing content that “points” to another URL), an entity (e.g, product name, article name), or content ID
  4. opt_pagePath: The page on which the action occurred. Optional, defaults to the URI where the sharing took place (document.location.pathname). Can be manually set (like a virtual pagename).

Of course Google Analytics has always allowed users to track social engagement, but now with the preceding new reports analyzing social data has become more robust and enlightening.

How To Clean Up Your Twitter Profile

Thursday, June 30th, 2011 by admin

With Twitter, it often becomes too easy to get caught up in allowing third-party applications access to your account. If you’re like me, you may not read through the fine print where those applications tell you exactly what they are accessing when they link to Twitter. With a few easy steps, you can clean up those applications and give your Twitter account a fresh, new, clean beginning.

Starting on your home screen, click your user name in the upper right-hand corner. In the drop down options, click on “settings”:

On the next screen, click on the “Applications” tab to see the list of the ones with access to your Twitter account:

When looking through this tab of your settings, be aware of what kind of access these applications are allowed. These settings vary; some have “read and write access”, others may have “read-only access”.

Choose which applications you would like to revoke access to, and click on the button provided. After this action has been completed, that application should be grayed-out with a button alongside giving you the option to “undo revoke access”:

Once you have revoked access to your Twitter account for all the applications you decide, you are all set! Your Twitter account has successfully been cleaned up, and is ready for anything you have planned to tweet.