Archive for September, 2011

The Facebook Dimension

Friday, September 30th, 2011 by admin

The notion of living engulfed by something else is seen all around us, almost like other dimensions. For example, Facebook is its own planet inside of the World Wide Web (remember back when everyone called it that?!). It’s a new planet that’s redefining the internet under its own terms. Facebook has taken on the characteristics of its own dimension while withholding the same characteristics provided by the web.

Don’t believe it? Let’s break down these 5 major components:

  1. Communication – Similar to using an instant messenger or email service, Facebook allows you to contact friends through messages, chats, wall posts, texts, and as of recent, email. Facebook has streamlined these sources of communications into a “social inbox” creating a more organized way or receiving all of your messages from whichever medium you choose.
  2. Searching – Just like using a search engine, by typing in the name of a person, brand, or product in the Facebook search bar, you can narrow your results down by pages, groups, applications, web results, etc. As a result, Search Engine Optimization becomes just as important of a role on social media sites as it is on public search engines.
  3. Shopping – Shopping online may be replacing shopping in store, but is Facebook becoming its own marketplace within the online community? Companies can run contests, offer Facebook credits, special discounts, and utilize Facebook places to get customers to “check-in” at the physical store locations. Paypal has also teamed up with Facebook to encourage purchasing right from brand profile pages.
  4. Gaming – You can browse thousands of games on the web, but within Facebook lies the current king of all gaming, Zynga Games. Farmville has been named Zynga’s most popular game to date.  This interactive and quite simple game allows users to escape from reality by creating their own virtual world.
  5. Multi-media Facebook has partnered up with a variety of businesses enabling users to watch TV (Hulu) and movies (Netflix), and listen to music (Spotify) in a social setting.

However, let’s not get too carried away. There is one significant difference between these two dimensions. The World Wide Web is open to the public, anyone can use it without having to login, and although your history can be tracked, the user is not technically specified. Whereas in order to access Facebook, you must sign up and sign in.

Although you can do many of the same activities as noted above on the World Wide Web, Facebook is still essentially a private community and cannot be accessed without creating an account. But, it is a private community of 800 million users! Thought a public, free-for-all internet was what people wanted? On the contrary, the idea of a more focused and personalized user experience as exemplified by Facebook seems to be what truly resonates with the masses.

Looking at it from a business perspective, is your company multi-dimensional in the digital world?

With millions of people around the world logging into Facebook, the components of this social media site are giving the internet as a whole a run for its money making it that much more important for your brand to be visible in both dimensions. Is your company showing up on both the internet and the Facebook dimension?

Related Posts:

How to keep Your Company’s Social Media Accounts from being Compromised
Navigate Your Way Through the Latest Facebook Changes
No More Ink Stained Fingers: Read the Newspaper on Facebook

Enterprise, Meet Google Analytics Premium; World, Meet Google Analytics Real-Time

Thursday, September 29th, 2011 by Danielle Laurion

Today, Google launched Google Analytics Premium, a paid version of Google Analytics. Although Google is still free, the Premium version allows enterprises that receive a high amount of traffic, and need a high level of commitment from Google to pay for this extra service.

Google Analytics Premium is not about the features. There are few capabilities from the Premium version that are not available in the standard Google Analytics. (View this chart to see the differences between the Premium version and the Standard version). The main reason for the paid version is that it is designed for organizations that demand constant availability, dedicated customer support and access to all available data with more ways to see it.

Some of the tool capabilities, availability and support include: Lifted data limits to make informed decisions more quickly, guaranteed processing for up to 1 billion hits per month, up to fifty Custom Variable slots, phone and email support ten hours per day,  24/7 product emergency support and several others. All of these capabilities are aimed at helping enterprises make better data-driven decisions. Watch Google Analytics Premium’s official video to learn more about the offerings.

Google Analytics, Meet Google Analytics Real-Time

Even more exciting news released today is that in the new version of Google Analytics it is providing real-time web traffic for free- everyone’s favorite price. Google Analytics Real-Time was launched today to some users and it will track immediate updates as they happen. This will bring Google Analytics more in line with other real-time analytics products such as Chartbeat. It is now possible to instantly see the impact of your query on social channels such as Twitter and Facebook instead of waiting up to three hours to see reports. To see Real-Time, you will need to activate the “New Version” link on Google Analytics which can be found in the upper-right hand corner of the screen.

Google is already a super power in the search and social field, but with these updates to better serve enterprises and to report on real-time happenings, Google is narrowing the web analytics sector. The ability to not only create social media content but to also monitor it 24/7 in real-time, is making room for even more possibilities to improve how people use social media.

Related Posts:

New Facebook Insights: Learn What Your Fans Want
Google Plus for Business
Google+ Introduces Real-Time Search & Hashtags

Watch Out: Facebook’s New Timeline has the Potential to Embarrass You

Thursday, September 29th, 2011 by Jill Jankowski

Before I dive into this post, I would like to note that I have been using the new Timeline profile for the last week (How? You can try it out by following these steps) and I absolutely am enjoying it and think it’s revolutionary. This post is not to deter you from using Facebook as often once Timeline is unveiled to all, but more so to alert you that if you are not self-aware of all the features, you may be subject to (mild) humiliation and shame from your near and dear Facebook friends.

What do I mean? Facebook’s new Timeline profile is going to enable users to share everything – literally. You are now able to share what you listen to, watch, read, and even the day you took your first breath (a time when Facebook wasn’t even conceived). To many, this is a great way to keep a digital scrapbook of sorts to reflect on your life, past and present. To others, this is super invasive and leaves people feeling like they’re baring all on the web. Fortunately, if you fall between the two extremes and you want to share some, but not all, of those little quirks that make you “you,” there are customizable features to keep those embarrassments behind closed doors.

Auto-Share:  Secretly Got Bieber Fever? Not-So-Secret Now.

One of the newest features of Facebook, revealed at the f8 conference last week, is Auto-Share. Auto-Share works in conjunction with the new Ticker that rolled out to users recently. Whenever you listen to a song socially through music applications, such as Spotify, it is recorded in the Ticker as new user activity. The same now goes for Netflix shows and movies, also revealed at the f8 conference. This is a neat way to see what people are listening to/watching to discover new media for yourself, but the downside is that the next time your playlist is streaming and say, Justin Bieber comes on, all of your friends will see it (true story, it happened to me, and was subjected to a series of “LOL”s from some of my friends. Sigh.). While I can take the heat, some people do not want to share their guilty pleasures. Luckily now (now meaning within the hour as I am writing this blog) Spotify has come out with a new feature to “privately listen” to your music that will not display in the Ticker. Go to file and click on “Private Listen” and watch as your Boy Band playlist doesn’t get shared into your social stream again. Unfortunately, Netflix and other music applications have not yet followed suit, so beware (old-fashioned mp3 players/dvds may be your way to go)!

Flashback to 2006: Status Update “OMG I love him soooo much 4ever <3 x0x”

Some of us (yes, referring to myself) latched on to Facebook in the early years and didn’t quite understand what it meant to post “relevant content.” In Facebook’s current layout, once a post is pushed down the feed by other status updates, it tends to drop off into a black hole where you can only revisit it by clicking the “Older Posts” for the next 6 or so hours. This is good for all those irrelevant posts that you’d rather have hidden, but not in Timeline anymore. Since Timeline is set up to record the story of your life, Facebook style, it now logs all of your Facebook updates and activity easily by year, then month. Users can go in and visit your profile from back in, say, 2006 and see that “so-and-so” was the apple of your eye, only to now know that you would rather find the nearest bridge than revisit that relationship. Any other embarrassing content can fall under this category of “I really do not want ANYBODY to see this stuff again,” and luckily you can ensure that they won’t. On the new Timeline profile, there will be a button called “view activity” for you to click and see a history of all your posts. Find any posts you want to be hidden and click on the arrow next to them and select “Hide from Timeline.” Presto, you’ve now filtered your Facebook life!

Facebook wants to Feature my Bowl Haircut, Coke-Bottle Glasses, & Overalls, Circa 1992?

Mark Zuckerberg’s whole reasoning behind the Facebook Timeline profile is that it completes the “conversation.” You’ve already shared your recent life on Facebook, but what about the things that happened in time before Facebook existed? Timeline enables all the missing years of your life from Facebook in the new profile, leading back to the day you were born. You can add in previous life events such as marriages, births, deaths, graduations, even broken bones and surgeries. You can upload pictures to fill in the gaps from when you were a child, or an awkward teen, to complete your digital scrapbook. Some people are excited to tell their lives in this hybrid blog / scrapbook style setup, but others are freaked. I personally would like to share some of my cuter moments as a toddler, but would like to refrain from publicizing those 8th-grade photos decked out with braces, glasses, and frizzy hair. Guess what? I can! Many people think that they must go in and fill up all these missing years as part of the new Timeline, when in reality you have the power to reveal, or hide, whatever you’d like. If there’s something you’d like to share, such as the birth of a child, use the “+” button and select the milestone. Add in a photo, caption, description, location, and date. The nice thing is that you can choose the privacy settings, whether it’s a public post, friends only, or custom.  Since there is also an “only me” option, you can very well upload certain things you’d rather not publicize, but retain them digitally for your own memories.

Hopefully these pointers on customization and privacy settings ease your mind about the new Facebook Timeline profile. Just because you have the power to reveal your whole life story through the social networking site, doesn’t mean you have to do it.

For more information on the recent Facebook changes, visit our blog post compilation “Navigate Your Way Through the Latest Facebook Changes.”

Related Posts:

New Facebook Insights: Learn What Your Fans Want
Facebook’s New News Feed Increases User Engagement
The Facebook Dimension