Programmatic buying – the latest buzzword that you probably hear everywhere. It has been around for a while now, but it has become increasingly more important as marketers test and find value in its ability to engage consumers throughout all phases of the purchase funnel, from broad reach, low-cost tactics to lower funnel retargeting. So what are the key things to know about and where is everyone headed with this? To help answer these questions, I have spoken with Jay Habegger, CEO of OwnerIQ. Check out the interview at ClickZ.com.
Archive for the ‘Online Media’ Category
Programmatic Buying: What We’ve Learned and Where We’re Going
Tuesday, April 23rd, 2013 by lblockHow to Manage Media Fragmentation
Tuesday, March 26th, 2013 by lblockMedia fragmentation is more prevalent than ever and it is becoming increasingly more difficult to figure out where best to allocate your media dollars. So how do you plan a media campaign in this new world? Check out my latest ClickZ post to find out.
Overdrive Interactive Launches 2013 Social Media Map
Thursday, March 7th, 2013 by Emily AttwoodAre you interested in learning more about different social media channels? Overdrive Interactive has recently launched the latest Social Media Map. The map is available on our Facebook page or at; http://www.ovrdrv.com/social-media-map/. Download the PDF because it has over 254 active URL’s to sites, apps and tools.
Social Media Map 2013
The new map has significant updates and revisions for 2013. The social media world is always evolving, meaning that platforms which were once “the next big thing” such as: Apple’s Ping or Google’s Wave are in the past. New sites that are more useful have recently been added.
The map also features changes in the category level, such as: social commerce, social recruiting and enterprise social. These are just a few examples of some big additions to the map. We have also included new categories that have grown to the point where each get its own category.
Overall, social media continues to rapidly expand and morph which attracts larger audiences but also accommodates niche needs. Some sites, like Pinterest and Snapchat, won audiences and captured our attention seemingly overnight. These sites filled a void nobody knew existed.
Now the question is what other hidden voids remain to be filled? In the meantime check out the 2013 Social Media Map and share it with your friends.
