Archive for the ‘Overdrive News’ Category

Overdrive Interactive Launches 2013 Social Media Map

Thursday, March 7th, 2013 by Emily Attwood

Are you interested in learning more about different social media channels? Overdrive Interactive has recently launched the latest Social Media Map. The map is available on our Facebook page or at; http://www.ovrdrv.com/social-media-map/. Download the PDF because it has over 254 active URL’s to sites, apps and tools.

Social Media Map 2013

The new map has significant updates and revisions for 2013. The social media world is always evolving, meaning that platforms which were once “the next big thing” such as: Apple’s Ping or Google’s Wave are in the past. New sites that are more useful have recently been added.

The map also features changes in the category level, such as: social commerce, social recruiting and enterprise social. These are just a few examples of some big additions to the map. We have also included new categories that have grown to the point where each get its own category.

Overall, social media continues to rapidly expand and morph which attracts larger audiences but also accommodates niche needs. Some sites, like Pinterest and Snapchat, won audiences and captured our attention seemingly overnight. These sites filled a void nobody knew existed.

Now the question is what other hidden voids remain to be filled? In the meantime check out the 2013 Social Media Map and share it with your friends.

Overdrive Interactive Wins Best Use Of Media Targeting At The MITX Awards

Tuesday, December 6th, 2011 by Danielle Laurion

Overdrive is very proud and honored to announce that we won the best use of Media Targeting for our campaign with Harley-Davidson’s “Take Back Black Friday” at the 16th Annual MITX Awards last night!

The Harley-Davidson “Take Back Black Friday” was a holiday campaign that ran from Thanksgiving through the Holidays in 2010. The campaign’s goals were to generate sales and awareness for Harley-Davidson motorclothes and merchandise.  The media campaign consisted of different targeting options to reach relevant users such as behavioral targeting and retargeting, as well as social targeting media buys and direct buys. Display ads were shown to users who were most likely to purchase a motorcycle or merchandise and were also placed in Men, Sports, and Auto categories. The retargeted ads were shown to users who had already visited the Harley-Davidson website and thus had shown a direct interest in the brand. In addition, the social ads were targeted to users who were most similar to Harley-Davidson fans and social enthusiasts.

Congratulations to everyone at Overdrive who worked on this campaign!

Related Posts:

Overdrive Nominated for MITX Interactive Agency of the Year Award
MITX Finalists 2011
Overdrive Wins 7 W³ Awards

MITX Finalists 2011

Friday, October 28th, 2011 by Sarah Mitus

Overdrive Interactive has been selected as a finalist for FOUR awards from The Massachusetts Innovation & Technology Exchange (MITX).

MITX, the professional association for the Internet business and marketing industry, announced the finalists for the 16th Annual MITX Interactive Awards today. Since 1996, MITX has recognized excellence in the creation of web and mobile innovations and emerging applications produced and developed in New England.

We are honored to have been selected as a finalist for the MITX awards as it shows the success we have been able to bring to different clients in areas all over the web. We are very proud of the team we have here at Overdrive!

Overdrive has been selected as a finalist in the following categories:

Search

Bright Horizon SEM

John Hancock

Targeting

Harley-Davidson (Take Back Black Friday)

Video

Sweet Tweets

Nominees will be honored and winners will be awarded at the annual MITX Awards gala event on Monday, December 5th at the Sheraton Boston.

Related Posts:

Overdrive Interactive Wins Best Use Of Media Targeting At The MITX Awards
Overdrive Wins 7 W³ Awards
Overdrive Wins the 2011 NEDMA Lighthouse Award!