Overdrive eMarketing Blog: Social Media Marketing | Search Engine Marketing http://blog.ovrdrv.com Social Media Marketing | Search Engine Marketing Wed, 16 May 2012 16:52:19 +0000 http://backend.userland.com/rss092 en The Elements of Leadership The Ad Club opened the conversation around its Annual Women’s Leadership Forum with this:
We believe it’s no coincidence that the first two letters of the word FEMALE also represent the periodic element of iron.
Iron.
Right away I knew that the event will highlight strong and empowered women – and I was right. I was fortunate enough…

]]> http://blog.ovrdrv.com/the-elements-of-leadership/?utm_source=rss&utm_medium=rss&utm_campaign=the-elements-of-leadership The Latest Social Experience – “The New Hive” The New Hive is a fantastic new user friendly experience that allows you to build one-off website pages to express yourself – no HTML skills required. This simple drag and drop user interface enables you to layout your page, customize and add any assets you want – video, photos, audio, etc.

]]> http://blog.ovrdrv.com/the-latest-social-experience-the-new-hive/?utm_source=rss&utm_medium=rss&utm_campaign=the-latest-social-experience-the-new-hive Overdrive Interactive Receives 10 Finalist Nominations- NEDMA’s 35th Annual Awards for Creative Excellence We’re very happy and honored to announce that we’ve received 10 finalist nominations from NEDMA’s 35th Annual Awards for Creative Excellence! The awards show and final results will be held on June 26th. This is a great accomplishment! Congratulations to everyone that worked on these campaigns! View the categories and campaigns where we’ve been nominated.

See…

]]> http://blog.ovrdrv.com/overdrive-interactive-receives-10-finalist-nominations-nedmas-35th-annual-awards-for-creative-excellence/?utm_source=rss&utm_medium=rss&utm_campaign=overdrive-interactive-receives-10-finalist-nominations-nedmas-35th-annual-awards-for-creative-excellence New AdWords for Video Open to All Advertisers Google AdWords for Video allows advertisers to create, target, optimize, and report on video campaigns via a specialized video dashboard.  The new interface integrates with existing AdWords accounts and saves advertisers time by eliminating the need to log in and out of AdWords and YouTube to set up campaigns and track performance.
In order to access…

]]> http://blog.ovrdrv.com/new-adwords-for-video-open-to-all-advertisers/?utm_source=rss&utm_medium=rss&utm_campaign=new-adwords-for-video-open-to-all-advertisers Boston University AdClub Gets a Lesson in Online Marketing 101 Let’s be honest, marketing and advertising students in Boston have it EASY.  I speak from experience. As a Boston University COM ‘10 graduate, I took full advantage of the wonderful resources that this city provides to aspiring young professionals. Networking events. Tweet Ups. Agency Tours. Digital Workshops. You name it, I was there. Pivotal to…

]]> http://blog.ovrdrv.com/boston-university-adclub-gets-a-lesson-in-online-marketing-101/?utm_source=rss&utm_medium=rss&utm_campaign=boston-university-adclub-gets-a-lesson-in-online-marketing-101 Pinteresting! The Competitor that Puts Pinning to Shame Pinteresting. Very Pinteresting. Everyone is all abuzz about Pinterest. But did you know that it has a competitor who does a few things alittle better and who has slowly been creeping its way into the market share?
Check out my Game Changer segment on The Pulse Network, where I discuss the major advantage The Fancy…

]]> http://blog.ovrdrv.com/pinteresting-the-competitor-that-puts-pinning-to-shame/?utm_source=rss&utm_medium=rss&utm_campaign=pinteresting-the-competitor-that-puts-pinning-to-shame An Overdrive Surprise Ask anyone who’s part of the Overdrive team and they will tell you that we know how to have a good time. Yes we work hard, but know how to mix it with a healthy dose of play.

]]> http://blog.ovrdrv.com/an-overdrive-surprise/?utm_source=rss&utm_medium=rss&utm_campaign=an-overdrive-surprise Click-through Versus View Through: The Battle Continues “Your ad being seen matters more than your ad being clicked.”
After analyzing 18 advertisers, and over 260 million impressions, a new study by comScore and Pretarget found that there is only a 0.01 correlation between a banner click and a conversion (0 = no correlation; 1 = a very strong correlation).
Meanwhile, the study did find…

]]> http://blog.ovrdrv.com/click-through-versus-view-through-the-battle-continues/?utm_source=rss&utm_medium=rss&utm_campaign=click-through-versus-view-through-the-battle-continues Building Continuity Between Your Customer Service and Social Media Strategies At the core of most successful businesses are two key commonalities, a good product and attentive customer service. Social media has proved to be a game changer in the way consumers experience a brand and how they express their experience with your brand.

]]> http://blog.ovrdrv.com/building-continuity-between-your-customer-service-and-social-media-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=building-continuity-between-your-customer-service-and-social-media-strategies Mystery Solved?: AdWords Quality Score provides new insights There is one less mystery in the world of Paid Search today, thanks to Google AdWords providing additional insight about the elusive Quality Score (QS) metric. Quality Score as defined by Google is:
“An estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score…

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