Our CEO, Harry Gold recently had a radio internet interview with “Holly’s Digital Device.”
You can hear the whole interview by clicking here.
“Holly’s Digital Advice” serves small business leaders who need social media consultation. The host, Holly Campbell, interviews many social media experts seeking SEO, Twitter, Facebook and other digital integration solutions for business leaders.
During the interview, Harry and Holly discussed Overdrive Interactive, how it started and how it came to be what it is today. Topics included: new marketing trends and how social media has become a major part of digital marketing. When asked what makes the services at Overdrive stand out from other digital agencies, Harry explains how Overdrive is unique because of the way we blend all aspects of digital marketing together. Harry further discusses how the future of marketing is about embracing and building as many connections with consumers as we can. It’s not only about getting new customers, but about retaining old ones by driving engagement. Although you may have a million followers or fans, it’s more important to have ones that are engaging with your brand.
Harry also talks about the importance of Facebook metrics such as “Talking About This” and “EdgeRank.” Simplified, EdgeRank determines what is important to YOU and personalizes your News Feed based on your relationships. One of the most important pieces of advice I took from Harry’s interview, was to remember that social media is the place to show the human side of your company. It’s important to show your customers that you are people who have lives of your own, do things in the community and have a sense of humor. One final takeaway, social media marketing is not all about selling products.