Comments on: Is your online agency living and breathing digital 100% of the time? http://blog.ovrdrv.com/is-your-online-agency-living-and-breathing-digital-100-of-the-time/?utm_source=rss&utm_medium=rss&utm_campaign=is-your-online-agency-living-and-breathing-digital-100-of-the-time Social Media Marketing | Search Engine Marketing Sun, 10 Mar 2013 18:46:10 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Chuck Kent http://blog.ovrdrv.com/is-your-online-agency-living-and-breathing-digital-100-of-the-time/comment-page-1/#comment-171662 Chuck Kent Mon, 30 Jul 2012 13:40:00 +0000 http://blog.ovrdrv.com/?p=7940#comment-171662 I think Patrick Rafter's comment makes a great point about the need to bring a core knowledge of how to communicate human-to-human (the "old fashioned" marketing skills) into the digital realm. Living and breathing digital 100% of the time doesn't – in fact, can't – mean ignoring the human dimension (otherwise, your end product won't be either living or breathing). I haven't had the pleasure of working with Overdrive, but Louis has always been one of the brightest guys I know, both in IQ and EQ, so it's no surprise to hear how that plays out. I think Patrick Rafter’s comment makes a great point about the need to bring a core knowledge of how to communicate human-to-human (the “old fashioned” marketing skills) into the digital realm. Living and breathing digital 100% of the time doesn’t – in fact, can’t – mean ignoring the human dimension (otherwise, your end product won’t be either living or breathing). I haven’t had the pleasure of working with Overdrive, but Louis has always been one of the brightest guys I know, both in IQ and EQ, so it’s no surprise to hear how that plays out.

]]> By: Patrick Rafter http://blog.ovrdrv.com/is-your-online-agency-living-and-breathing-digital-100-of-the-time/comment-page-1/#comment-170650 Patrick Rafter Fri, 27 Jul 2012 15:57:09 +0000 http://blog.ovrdrv.com/?p=7940#comment-170650 What sets Louis Gudema and Overdrive apart from other agencies is that they cut their teeth in the world of conventional "old-fashioned" marketing and have taken their skills, creativity, and expertise in how to communicate with prospects, customers and others who matter into the brave new digital world. Having known and worked with Louis/Overdrive in the past--- what impresses me is that they built on this solid platform by becoming very knowledgable about new marketing technologies, techniques and programs. What distinguishes Overdrive: Smart research and planning, Targeted outreach, Respectful engagement, Effective lead cultivation and conversion... Also, it doesn't hurt that Louis & Co are friendly, responsive and easy to work with (vs. some surly, arrogant agencies I've had to endure). Understanding and executing Digital Marketing is a tough biz. Louis gets results. 'Nuf said. What sets Louis Gudema and Overdrive apart from other agencies is that they cut their teeth in the world of conventional “old-fashioned” marketing and have taken their skills, creativity, and expertise in how to communicate with prospects, customers and others who matter into the brave new digital world.

Having known and worked with Louis/Overdrive in the past— what impresses me is that they built on this solid platform by becoming very knowledgable about new marketing technologies, techniques and programs.

What distinguishes Overdrive:
Smart research and planning, Targeted outreach, Respectful engagement, Effective lead cultivation and conversion… Also, it doesn’t hurt that Louis & Co are friendly, responsive and easy to work with (vs. some surly, arrogant agencies I’ve had to endure).

Understanding and executing Digital Marketing is a tough biz. Louis gets results. ‘Nuf said.

]]> By: Julia Forsyth http://blog.ovrdrv.com/is-your-online-agency-living-and-breathing-digital-100-of-the-time/comment-page-1/#comment-169963 Julia Forsyth Wed, 25 Jul 2012 20:19:28 +0000 http://blog.ovrdrv.com/?p=7940#comment-169963 I like your thinking Louis, so few organizations spread their wings far beyond their core competencies, and then they wonder why they fail. In this digital word of integrated marketing, I think marketers and agencies alike fail to think about the core of marketing which boils down to right time and right place, and the relationships which enable purchase. Focus is key! I like your thinking Louis, so few organizations spread their wings far beyond their core competencies, and then they wonder why they fail. In this digital word of integrated marketing, I think marketers and agencies alike fail to think about the core of marketing which boils down to right time and right place, and the relationships which enable purchase. Focus is key!

]]> By: Michael Ryan http://blog.ovrdrv.com/is-your-online-agency-living-and-breathing-digital-100-of-the-time/comment-page-1/#comment-169574 Michael Ryan Wed, 25 Jul 2012 00:41:21 +0000 http://blog.ovrdrv.com/?p=7940#comment-169574 Great article Louis. There are few 100% digital online agencies and even fewer that provide the specialized level of service and capabilities to optimize campaigns and improve lead guality. In online marketing it makes a lot more sense to specialize rather than generalize. Great article Louis. There are few 100% digital online agencies and even fewer that provide the specialized level of service and capabilities to optimize campaigns and improve lead guality. In online marketing it makes a lot more sense to specialize rather than generalize.

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