The Harley-Davidson 2010 Motorcycle Mosaic http://www.h-d-mosaic.com is an innovative viral campaign that uses the passion of the Harley rider to get this highly diverse audience to participate in an interactive photo mosaic. Each of the over 4,000 participants uploaded their photo which then became the cover of the 2010 catalog. Overdrive’s application allowed participants to locate their photo in the mosaic and share this information with friends and family.
Zipcar was the proud recipient of a new category award this year, Best Use of Targeting, for a highly successful campaign targeting all ten of their domestic markets as well as their three international markets. The 2009 targeting campaign was an integral part of Zipcar’s overall marketing efforts to drive an unprecedented number of new users to join Zipcar. http://www.zipcar.com
“We are laser focused on the creation and execution of innovative online marketing campaigns that deliver measurable results for all of our clients,” said Harry Gold, search marketing and social media expert and CEO, Overdrive Interactive. “We are honored to have received these prestigious awards on behalf of Harley-Davidson and Zipcar.”
The MITX awards are the largest and most prestigious awards competition in the country for interactive and web innovations and celebrates the best creative and technological accomplishments emerging from New England.
About Overdrive Interactive
Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.overdriveinteractive.com