ClickZ

What a Facebook Ad Network Might Look Like

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The following article is from my Click-Z article: Right now the big story is how Facebook stock is getting slammed and mobile is going to kill its ad model. While I agree that the stock may have been overpriced, I think a lot of people don’t really understand the true potential of Facebook’s future when…

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ClickZ

Lessons From a Real-Life ‘Mad Woman’

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At the Association of National Advertisers Annual Conference in Phoenix, AZ, I had the amazing honor and pleasure of seeing Jane Maas. I was truly moved and amazed by her talk and inspired by her life. Why was I so blown away from hearing Jane speak? Well, she’s 82 years old, traveled all the way…

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Advertising

Facebook Ad Network – Is It Coming?

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On August 27, Mashable reported Facebook has a $33.7 billion valuation – wow. Too high? Maybe to some, and maybe not to others. Instead of debating that point, let’s look at some things that Facebook might do in the future to a) serve advertisements and b) make more money. Facebook has some pretty amazing things going…

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ClickZ

The Power of Engagement – 8 Ideas You Can Add To

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There’s a whole world of engagement actions to offer, encourage, and measure in the online media landscape that do a couple of really exciting things. First, they create much deeper brand/consumer interactions that leave a deeper impression in the mind of your target audience, and if done properly can be the equivalent of months and…

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