Overdrive

Firefly Scavenger Hunt

Firefly Festival Goes Digital

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‘Tis the season for music festivals across the country! I for one have always wanted to go to a music festival in my twenties because I feel like it’s one of those things you have to experience at least once. Unfortunately, this year I won’t be making it to Coachella in Southern California, but luckily for me…

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Advertising

Facebook Introduces Mobile Targeting for Marketplace

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On May 5, Facebook quietly announced a new targeting option for self-serve Marketplace ads. Now fully launched, advertisers have the ability to purchase Sponsored Stories on desktop and mobile news feeds.  This really translates to mobile-only targeting, which had previously only been available for Facebook-direct, insertion order buys. Facebook’s new targeting options are currently available…

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Media

Media Fragmentation and the New Media Multitasker

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New media consumption habits are emerging amongst consumers as a result of the rising popularity of smartphones and tablet devices. According to a recent study conducted by the Harvard Business Review, the average person is now consuming twelve hours of media in only nine hours. While it was once feared that digital would compete against…

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