Posts Tagged ‘Google’

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Just Released: Google+ for Businesses

Monday, November 7th, 2011 by Sarah Mitus

The Google+ release for businesses  is a much anticipated event in the social media world. Now all of the features we have enjoyed for G+ on a personal level can be used to communicate with our favorite brands.

Some of the features businesses should utilize are the +1 button, hangouts, sparks, and of course, writing keyword rich content in the About Me section so Google search users can find your page.

The following presentation outlines a Google+ strategy for businesses, including a checklist to make sure your brand is engaging effectively on Google+.

Google+ for Business: Updated

Related Posts:

Google+ Introduces Real-Time Search & Hashtags
Google+ Begins Rolling out Verified Accounts
Google Plus for Business

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Posted in Social Media, Uncategorized | No Comments »

Googlebots Get Even Smarter

Tuesday, November 1st, 2011 by Danielle Laurion

If you have not been using Facebook Comments on your website or blog because of the lack of SEO value, then it is time to reconsider. As with any text content, Googlebots now read and index Facebook Comments posted on websites.

Third-party commenting engines such as Disqus, Facebook Comments and Intense Debate enable you to easily comment on websites and blogs; however, when they are implemented through JavaScript, search engines previously did not read or search these comments. Now, you can Google search the text from comments, the commenter name or their title to find the comment and all comments that the user has written on websites that enable Facebook Comments.

With the ability to search Facebook Comments, it is more important than ever to monitor comments on your website and/or blog as they are now searchable and included in the page content itself. It is interesting to see how social media and SEO are aligning and whether or not people will begin to use Facebook Comments more to help improve not only their engagement efforts, but SEO as well.

Related Posts

Google Display Advertising Webinar
Google+ Introduces Real-Time Search & Hashtags
Has Bing’s New Facebook Integration Finally One-Upped Google?

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Posted in Social Media | 1 Comment »

Google Display Advertising Webinar

Thursday, October 20th, 2011 by admin

The volume of advertising on Google and its Google Display Network continues to go through the roof and for one reason: Google delivers measurable results to companies.  And Google is constantly innovating, creating new ways for advertisers to increase the ROI of their campaigns.

New Opportunities with Google Advertising Webinar

Please join Overdrive Interactive and Google for this one-hour webinar, “New Opportunities in Google Display Advertising.” Google Agency Business Development Lead Grant Burgess and Michael Orlinski, Overdrive’s Director of Search, will be discussing such topics as:

  • - Remarketing: perhaps the most cost effective way to get leads and sales
  • - Taking advantage of Google’s +1 button to increase the visibility and engagement level of your ads
  • - Advertising opportunities on YouTube, the world’s second largest search engine

Please sign up now for this free webinar on Thursday, November 3, from 12:30-1:30 ET, and learn how your company can take better advantage of Google to increase leads and sales.

Related Posts:

Social Media + Search Marketing + Online Media = Success
Most Successful Social Media Marketing Plan: Facebook or Google+?
Paid Search and the Value of Branded Terms

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Posted in Events | No Comments »

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