Advertising

Facebook’s New “Deals-Feed”

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Facebook news feeds will appear slightly different for many users, as the social networking site announces Deals in several cities. Those who subscribe to this new feature will receive announcements of current and ongoing deals either within their news feeds or by e-mail. As Deals becomes more prevalent within Facebook, other group-buying services such as…

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Advertising

LivingSocial Turns Up the Heat on Groupon

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LivingSocial has reportedly seen a huge spike in its traffic, up 80% within the past week. In the group-buying space, Groupon has held the crown with LivingSocial trailing behind. However, the underdog has recently stepped up the competition with a little help from Amazon. During the past week, there have been some significant changes for…

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Watch Out Groupon: Google Offers is Here

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Previously, the most recent news between Groupon and Google was the $6 billion offer Groupon turned down. While Google was unable to  acquire Groupon, they have come up with their own response: Google Offers. The movement has already begun for Google to start their own group-buying service, and many believe they have the foundation to…

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E-Commerce

How Groupon Makes Hundreds of Millions

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So, first some quick words on the brilliance of Groupon and then an exploration of its revenue model. What a deal for the advertiser, right? They pay nothing up front, Groupon pays them from the proceeds of the sale, they pay in product (so it is a trade deal) and pick up new customers, and,…

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E-Commerce

If Google Acquires Groupon

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Groupon being the largest group buying service, has become the clear target for the internet head honcho: Google. To date, this would be the biggest acquisition for Google not just from a business perspective, but also by flashing a hefty price tag. Rumored to be a deal within the $5.3 and $6 billion range, this…

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