ClickZ

Questions to Ask Your Clients

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Asking the right questions is often as important as giving the right answers. Asking the right questions not only arms you with the information you need as an agency to create a successful social media marketing strategy and media plan, it gets the client thinking along the same lines as you. It helps them to…

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ClickZ

What a Facebook Ad Network Might Look Like

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The following article is from my Click-Z article: Right now the big story is how Facebook stock is getting slammed and mobile is going to kill its ad model. While I agree that the stock may have been overpriced, I think a lot of people don’t really understand the true potential of Facebook’s future when…

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Advertising

Sentiment Toward Facebook Changes Post-IPO

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In a recent survey by 33Across, 80% of US Advertisers believe that Facebook is less important when compared to the rest of the web, which is up 23% from March. Survey respondents were across all categories, including automotive, CPG, financial services, retail and travel. Key findings from the survey include: 70% of respondents now focus…

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Advertising

Facebook Introduces Mobile Targeting for Marketplace

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On May 5, Facebook quietly announced a new targeting option for self-serve Marketplace ads. Now fully launched, advertisers have the ability to purchase Sponsored Stories on desktop and mobile news feeds.  This really translates to mobile-only targeting, which had previously only been available for Facebook-direct, insertion order buys. Facebook’s new targeting options are currently available…

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Advertising

Google Announces New Integrated Ad Management and Reporting Platform

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On June 5, Google announced that it will be rolling out the DoubleClick Digital Marketing platform, an integrated solution that merges display, search, mobile, video, auction buying and Google Analytics under one technology. The new platform will include the following components: 1.) DoubleClick Digital Marketing Manager: an upgraded version of the DoubleClick ad server. 2.)…

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Advertising

Welcome to the Bruins DEN

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It’s that time of year again…the Boston Marathon is over, the Red Sox are back, and Bruins fans across New England are grooming their Playoff Beards. But this year the Bruins have gone digital and the Bear has been unleashed. The Boston Bruins Digital Entertainment Network (DEN) is a massive effort to increase non-ticket revenue…

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Advertising

New Ads Specs for Facebook Ads

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Facebook ads are getting a face lift starting Wednesday, February 29th. And by face lift, I mean they are getting tighter, but should still look roughly the same. According to Facebook, there will be new ad specs for the Premium and Marketplace Ads:  “As part of the upgrade, the copy in all newly submitted ads…

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