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UPDATE: Video Now Available of April 21 Marketing Automation Webinar with Harry Gold

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UPDATE: The video recording of Harry Gold’s Quick-Start Marketing Automation is now live! This presentation is ideal for individual and company-wide viewing for both marketers who are just beginning their marketing automation education and those who want to expand their current knowledge of the process. We encourage you to share the video with your friends, colleagues and social connections. You…

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Overdrive Interactive Wins Big at 2015 IAC Awards

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We at Overdrive Interactive are proud to announce that we have won four Best of Industry Awards at the Web Marketing Association’s 2015 IAC Awards! The following are the clients and associated campaigns that have been recognized: The IAC (Internet Advertising Competition) Awards highlight the best in online advertising across 96 industries and 9 online formats…

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Overdrive’s Harry Gold Steals the Show at NEDMA’s 2015 Direct Marketing Innovations Symposium

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Yesterday, March 5, 2015, the New England Direct Marketing Association (NEDMA) held its annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Cambridge, MA. Unique in its vast focus, this event delves into marketing technologies and strategies that exist exclusively online, exclusively offline, and those that encompass a variety of the two. This year, session…

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Overdrive to Sponsor Upcoming NEDMA Marketing Technology Summit!

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Overdrive Interactive is proud to announce that we will be sponsoring the New England Marketing Association (NEDMA)’s 2014 Marketing Technology Summit on November 5. Now in its fifth year, the Marketing Technology Summit (MTech, for short) is an annual event that brings direct marketers together for a day of educational sessions and panels, focusing on cutting-edge…

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Overdrive Interactive Wins Best of Show for Search Campaign at NEDMA Awards Show

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On Wednesday evening, June 18, 2014, Overdrive Interactive was honored to receive the Best in Show award at the New England Direct Marketing Association (NEDMA)’s annual Awards for Creative Excellence ceremony for an Interactive Search campaign we developed, launched and ran for one of our valued clients. At Overdrive Interactive, we take pride in our…

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Overdrive Interactive Wins 12 Awards, Including Best Of Show – NEDMA 2014 Awards for Creative Excellence

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The Overdrive Interactive team attended the 33rd Annual New England Direct Marketing Association (NEDMA) Awards for Creative Excellence yesterday evening, June 18, 2014. Overdrive’s hard work and expertise earned the agency a total of twelve industry awards for campaigns ranging from website development to search marketing, social media marketing and more. The awards show’s entrants…

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2014 NEDMA Annual Conference

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The 2014 NEDMA  Annual Conference was a day to remember. Like last year’s conference, the event offered informative sessions,  a diverse collection of exhibitors, and a large group of marketers from all over New England.  This year, the conference at Bentley University featured speakers from over 20 organizations and brought in a record number of attendees. Here…

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Social Media

How Vine is Effective for Brands

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You might think that six seconds is not enough time to get a point across. However, several brands are still managing to use Vine, the video-sharing app with a six-second time limit, to deliver their messages effectively. Oreo, Dove and eBay are among those that have been praised for their ability to take such a…

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